Let me introduce you to Witch Casket, a company based in the north of England. It is run by two fabulous ladies, a mother and daughter team; Deb and Ella, who bring you magical goodies right to your door every month. From their little magical shop to a witchy mail order company, I was intrigued to find out more about their story.
Let’s begin at the beginning. You opened up your own magical shop in Yorkshire. Tell me, what inspired you to open up Practical Magick?
It was kind of an impulse thing really – I was looking for something to fill the gaps between my filmmaking and since I quit my day job about seven years ago, I’ve always made a living doing the things I love – so when I was looking to start a new business, opening Practical Magick just felt right…there certainly aren’t enough magick shops around, and it was something I knew and felt passionately about. Once I made the decision to do it, within 4 days our doors were open! I’m not one for over-thinking; my gut instinct has always served me well.
From there you went on to close the shop and open up Witch Casket, a subscription service that sends off a box of magical goodies to witches each month. How did that idea come about?
That was Ella’s idea! And it turned out to be a way better idea than either of us had imagined! It started as a way to boost the shop income through the slow winter months, but within 2 months we were shipping our magickal caskets to over 20 countries across the globe! It was then we had to make the decision on where best to focus our energies.
How do you decide what goes into each casket? What gives you inspiration?
That would be gut instinct again! We know there are witches of all religions and it is important to us that our caskets appeal to everyone, so we don’t follow the Sabbats – but we do sometimes take inspiration from the time of year (February’s Witch Casket had a ‘love’ theme running through it for example). Once we’ve (usually impulsively!) decided on the theme, the caskets are then very carefully curated so they flow nicely and present beautifully; as well as the unusual spiritual supplies and altar-ware we source, the caskets also include our own specially created spells, herb blends, rituals, etc. – those are exclusive to us and not available anywhere else.
With your experience in selling witchy wares; tell me more about your history in the magical world.
I’ve always been a very private person about my beliefs. Of course with launch of Practical Magick my knowledge of witchcraft, magick, tarot etc. was made public …but I still like to keep things as private as possible.
Witchcraft and spirituality seems to be very popular at the moment – why do you think this is? Does the success of the Witch Casket show this?
I think there are two things happening right now – firstly, in this fast-paced, materialistic, image-obsessed world, people are (thankfully) seeking out what’s really important and becoming more spiritually aware. I’m happy to see so many people learning that ‘energy’ is all important – that intent and belief are paramount, and that if we do things with the right energy and focus, we can make amazing changes to our world.
And then, going back to the image-obsessed, for some people it’s a fashion statement…and it certainly is very fashionable right now!
We’ve found that our subscribers tend to be genuine witches – and they really appreciate the time, care, and love that goes into the Witch Caskets each month. I’m a huge believer in positive energy, and as we prepare the caskets, they are filled with our very best intentions and love…there’s an authenticity to them, because we ourselves believe in what we’re doing, and that’s very important – and I truly believe the Witch Caskets make a difference to the people receiving them.
If someone was wanting to find out more about the world of witchcraft, which book would you recommend to them? You can pick more than one if you wish.
This is the question I’m probably asked most often – and after giving it a lot of thought, I’d say ‘read nothing – or read everything…and then find your own truth!’ I don’t believe any one book alone is of much use…after all, that’s one person’s view and your chosen path should never be based on any one person’s beliefs.
Do you have anything new coming up? Any future plans for Witch Casket or any other projects you want me to share on the blog?
Our plans for Witch Casket are the same as they were at the very beginning – to sprinkle our magick, love, and light across this beautiful planet of ours! We are very blessed to be able to work together, mother and daughter, doing something we love – and we are incredibly grateful for that!
As for new projects, I’m always working on other things…I daresay you’ll hear about them when the time is right!